Innovating an event discovery tool for instant gladification.
Designed for the fast growing on-demand economy, NextUp is an event discovery app for users attracted by convenience and instant gratification. Catering to travelers and urbanites on-the-go, NextUp allows users to discover nearby experiences based on mood and interests, while thwarting off the anxieties of choice overload.
Our research showed that planning for fun often ends up feeling like work. Using existing apps and websites to delve into ratings and reviews is time-consuming and detracts from the novelty and excitement of having a spontaneous experience. Using research, competitive analysis, and innovation, we developed Next Up as a simple and fun tool to facilitate faster decision to get you to your next adventure.
My role centered on research, concept, and content strategy. I conducted competitive analysis to identity market gaps, user interviews, and then synthesized data into key insights to shape our strategy.
Innovation · Strategy · Product Design
5 Weeks, 2017 March – April
Tyler Gumb, Wei Ting Kuo, Ashley Jang, Azucena Romá
Josh Musick (United Technologies)
John Leonard (Frog)
In Your Feelings?
We found that people have a lot of interests, but don't always feel like to going to events they might otherwise enjoy.
NextUp takes this into account during onboarding, presenting a day and night mode with mood filters. So whether a user is feeling flirty, hangry, or gothy, NextUp can curate content that resonates with their immediate state of mind.
NextUp curates a batch of ten mood, time, and location-based options. Events are displayed on a swipe carousel, so a user can quickly go through their options.
Each screen features one large image that presents enough visual information to assess ambiance and features minimal information that users prioritize in their decision making - price and ease of access.
Process Of Elimination
Research showed that its easier for users to know what they don't want vs what they do want. To facilitate easier decision making, NextUp focuses on removing unwanted options.
When a user taps the screen a “Meh” appears, if they aren't interested in an event a quick swipe down, reducing their pool of options.
If a user finds themselves swiping "meh" to their first batch of options, NextUp will check-in to deter infinite scrolling. Users can then have NextUp generate a new batch of options or change their mood.
Once a user is interest in an event they can delve into the detail pages and view Instagram images to get a greater feel for the event and venue ambiance. When they're ready to go NextUp will launch google maps guiding them to the fastest route to fun.
Brainstorming, Literature Review, Online Surveys, Competitive Analysis, User Interviews,
Affinity Mapping, Personas, Storyboards, Feature Prioritization
Site Map Diagrams, Wireframes, Paper Prototype, Digital Prototype
Testing & Iteration
Usability Testing, ReDesign
Interactive Prototype, Presentation Deck
BACKGROUND & INSPIRATION
First, we tried to write down general topics that we might be interested in and voted for the top three. Our three topics of choice were travel, collections, and museums.
We then started interviewing people and dug into the problems they might have with traveling. It was hard to narrow down the concept because there were many travel-related products out there. We categorized and analyzed the problems and figured out the direction.
After completing the course, our team was approach by an outside partner interested in developing our concept. Currently, we are conducting further user testing and iterating upon our original design before it heads into the development and fundraising stage.