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Mojo Coffee

MOJO COFFEE

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Branding New Orleans coffee.


Mojo is a locally-owned New Orleans coffee shop and roasting company that approached me to design a logo for their coffee house and later on for their new roasting business. They were looking for a modern and clean meets gritty concept to build the identity around.

Influenced by the street art found around New Orleans, I decided to use some hand-drawn elements to give the design a bit of diy feel. The graphic mark for the coffee house references a coffee cup with hand drawn rays, while the roaster logo features a coffee bean with hand drawn lightening bolts.

I knew typography needed to play a central role in achieving hierarchy, consistency, and in tying the two brands together. Both logos use Knockout, a condensed, modern sans-serif with striking letterforms to complete the design. 

branding · packaging · visual deisgn

Timeline —
2 Weeks

Credits —
Randy P. Smith (photography)

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The hand drawn rays of the logo are juxtaposed by the logotype, which is set in Knockout, a bold, modernist sans serif typeface.

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The challenge was creating a roaster identity that captured the same feel as the coffee house logo, while still standing on its own as a brand. 

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