mojo-coffee-bags.jpg

Mojo Coffee

MOJO COFFEE

〰️

Branding New Orleans coffee


Mojo is a New Orleans coffee shop that approached me to design a logo for their coffee house and for their roasting business. The challenge was creating a roaster identity that captured the same feel as the coffee house logo, while still standing on its own as a brand. Together we created a style that expresses a local, hand-crafted feel by incorporating hand-drawn elements balanced by a clean, stark palette topped of with striking letterforms to complete the design.

branding · packaging · visual deisgn

Timeline —
2 Weeks

Credits —
Randy P. Smith (photography)

mojo-coffee-branding-mockup.jpg

The imperfect hand-drawn design elements are juxtaposed by the stark palette and logotype, which is set in Knockout, a bold, modernist sans serif typeface.

mojo-coffee-house-logo.jpg
mojo-knockout-type-specimen-100.jpg

The challenge was creating a roaster identity that captured the same feel as the coffee house logo, while still standing on its own as a brand. 

mojo-coffee-roaster-logo.jpg
mojo-roaster-alt-logos.jpg
mojo-coffee-cup-in-hand.jpg
mojo-coffee-house-exterior-2.jpg
mojo_cups_mug_shirts.jpg
mojo-coffee-house-exterior.jpg
mojo-coffee-glass-decal
mojo-coffee-shirt.jpg
mojo-coffee-roaster-bags.jpg