Branding New Orleans coffee.
Mojo is a locally-owned New Orleans coffee shop and roasting company that approached me to design a logo for their coffee house and later on for their new roasting business. They were looking for a modern and clean meets gritty concept to build the identity around.
The graphic mark for the coffee house references a coffee cup with hand drawn rays, while the roaster logo features a coffee bean with hand drawn lightening bolts. Both logos feature a condensed, modern sans-serif with striking letterforms to complete the design.