Branding New Orleans coffee
Mojo is a locally-owned New Orleans coffee shop and roasting company that approached me to design a logo for their coffee house and later on for their new roasting business. They were looking for a modern and clean meets gritty concept to build the identity around.
Influenced by the street art found around New Orleans, I decided to use some hand-drawn elements to give the design a bit of diy feel. The graphic mark for the coffee house references a coffee cup with hand drawn rays, while the roaster logo features a coffee bean with hand drawn lightening bolts.
I knew typography needed to play a central role in achieving hierarchy, consistency, and in tying the two brands together. Both logos use Knockout, a condensed, modern sans-serif with striking letterforms to complete the design.