I'm Azucena, a creator, artist, and interaction designer. I'm interested in design that conveys powerful narratives through meaningful stories and creates an impact on personal, societal, and global levels.
I am a second generation Guatemalan-American, born and raised in New Orleans, LA. I spent my childhood between two culturally rich, yet underserved communities that instilled me with a passion for the arts, an on-going dedication to service, and a strong desire to affect social change.
After working as design educator, freelance designer, and artist for the past few years I packed up my bags for NYC where I'm a pursuing an MFA in Interaction Design at the School of Visual Arts.
MFA Interaction Design (in-progress)
B.A. Graphic Design
B.A. Film, Theatre, Communication Arts
Azu Romá, a Guatemalan-American visual artist based in New Orleans, creates site specific work with dyed sawdust, flowers and found materials. Romá reinterprets traditional folk art techniques, specifically the Alfombras de Aserrín associated with Mayan culture in her parents' native country of Guatemala, using typography and pattern making. The richly colored ephemeral works, most often displayed in public and community spaces, are subject to the impact of the environment. The work is temporal and fleeting, revived through personal memory and effaced by time. The long and meticulous process of creating patterns in public spaces, juxtaposed by the impermanence of sawdust as an art medium, contextualizes notions of change, transience, eventual decay and death.
Further subtleties within Romá’s work can be traced back to her personal narrative, one directly influenced by cultural heritage and nationality. Through both process and medium, Romá is examining deeper questions of personal identity and sense of place, reflecting upon the relationship of a first generation immigrant to that of their ancestral origins. Romá’s proclivity to fold traditional methods of making Alfombras into her contemporary art practice is a creative hybridity that ensures a future for familial traditions that would otherwise appear lost. By consciously morphing and weaving traditions of bequeathed folk culture into her practice, Romá reveals a new story; one that is identifiable as her own.